But then it dawned on me. This epiphany came while reading Open Leadership by Charlene Li; speaking of the Obama Campaign’s disruptive and transformational use of technology, she writes, “it [President Obama’s Campaign'] used technology to reach out and create a relationship where there wasn’t one before . . . .” Isn’t that the key? Whether we use Twitter, Facebook, Ning, Plurk, Google Anything, or in this case blogging, we are connecting and engaging with other educational leaders to build relationships that are predicated on transparency, trust, open communication, and free sharing of information. If I approach my digital media endeavor with that open-mindset then I will assuage that FEAR and truly leverage these interactive technologies for the benefit of the community. I heard Lisa Nielsen say, speaking of Twitter, that it “is not about the tweet, but about the conversation.” To have conversation, we must have two-way engagement from at least two people. With blogging and other digital tools, I see that this same approach applies. Conversation constructs relationships, supports it, helps it to flourish. When we write for an authentic audience, we are conversing, connecting, and collaborating. Li continues by saying, “The repeated successful interchange of people sharing their thoughts, activities, and concerns results in relationships.”
I have found myself just “tweeting” to be “tweeting”—making sure I get my quota in for the day; or wrestling with what to blog about because I feel I need to keep up with the blogging “Joneses”. And because of this chasing the wind, I have lost out on the connection, the learning, the relationships. I really find most value-add when I comment on a blog or respond to a tweet sent out to our PLN to help with a presentation, give a “shout-out” to a room full of new Twitter users, (or just today, offering encouragement to the class of 2014 at Patrick Larkins’s [@bhsprincipal] school), or add feedback to a Wall in Wallwisher for the best Web 2.0 tool for the elementary classroom. This interaction is so critical to the survival of a PLN (Lisa Nielsen speaks of this in her recent blog post The PLN Matures).
I (and others read
I, therefore, resolve to exchange, engage, and share. Will you join me in that charge?
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